Everything changed on July 10, 2008, when Apple, along with a smartphone iPhone 3G, introduced the App Store, which at that time contained only 500 items. Apple decided to talk about its major achievements and current trends in the development of the App Store.
Over the years, the service has gone a long way, has become a cultural, social and economic phenomenon and is now available to users in 155 countries. Prior to 2008, the software industry was dominated by several large companies. The App Store gave new opportunities to any developers, from one person to large studios. Thanks to the application store, smartphones have become the most versatile computing device and control center for other electronics.
Apple chief marketer Phil Schiller wrote on this occasion: "In the first decade of the App Store, we surpassed all our wildest expectations - from invented innovative applications to turning software into a part of our customers' daily lives. And this is only the beginning. We are very proud of the fact that the developers have already created, and we look forward to development in the next 10 years. "
App Store led to the creation of whole new industries. On the occasion of the anniversary, the founders of the Imangi studio Keith Shepherd and Natalia Luckyanova wrote: "The App Store and the iPhone have changed our lives. Our first game, Imangi, was released on the opening day of the App Store. Over the past 10 years we have created more than 10 games, including Temple Run, which has been downloaded more than a billion times. Our studio has grown from two people to 35 employees. None of this would have been without the App Store. "
The newest smartphones and software platform Apple in combination with the creative ideas of developers have largely changed the way people live, work and rest, and this mobile revolution continues. Beginning companies like Instagram, Calm, Uber and Instacart used functions such as the iPhone camera, Apple Pay, GPS to create new offers and sometimes multi-billion business. At the same time, traditional companies that started as websites, like Twitter, Facebook, eBay, Yelp, Airbnb and Amazon, began creating mobile versions of their services to match market changes. As a result, applications have become one of the most important ways of interacting with customers and dealing with everyday tasks - whether booking a flight or hotel room, ordering a lunch, gift shop or paying bills.
One can not but say about the revolution in the gaming industry: the App Store, in conjunction with powerful enough equipment and Multi-Touch technology, moved mobile games to a new level and made iOS one of the most popular gaming platforms in the world. People were attracted by such first projects as Super Monkey Ball, PAC-MAN, Angry Birds, Words With Friends and Real Racing. Games like Heads Up !, Pokémon Go, HQ and Fortnite have become cultural and social phenomena, and new technologies have allowed mobile devices to create console-level projects - for example, Vainglory, The Witness or Arena of Valor.
As early as 2009, the App Store appeared to support in-app purchases (IAP), allowing users to download software and games for free, and then unlock the various levels and functionality if they need them. By June 2010, developers received $ 1 billion for the sale of applications and IAP. In 2011, the App Store began supporting applications with subscriptions, and in 2016 this function was extended to all 25 categories. Today, over 28,000 applications for iOS offer subscriptions, including Netflix, iQiYi, Tinder, LinkedIn, Sing! Smule, Headspace and Dropbox. Subscriptions for the last year grew by 95%, and as of June 2018, developers earned more than $ 100 billion in the App Store.
Another trend that is increasingly gaining momentum, including at the expense of application stores, are streaming services that gradually supplant traditional television. It's about HBO Now, Hulu, Netflix and Sling TV and many other sources of quality video streaming.
Now Apple is busy with the following interesting direction: with the advent of the ARKit 1.0 platform in iOS 11, the company began to actively promote the technology of augmented and virtual reality. Today, the App Store has more than 3 thousand AR-applications like Kings of Pool, Alice in Wonderland AR Quest and Houzz. And in June at WWDC 2018 the company released the third major update of ARKit. It has the support of single AR-spaces for joint game or work on projects, and permanent objects have been added. Thanks to the latter, users can leave virtual objects in the real world, and then return to them for further interaction.
Judging by the taken start, in 10 years the changes caused by the App Store and other application stores may well be even deeper and more extensive.